+94%

conversions (calls)

Results

Move had a goal of increasing calls and awareness of their new office in Worcester. I was also tasked with improving the overall profitability of the account, reducing the cost of each conversion without increasing the ad spend

MoM there was an increase within the first month of taking over the Google Ads account. This continued to increase and stabilise. After 3 months of management, the conversion average was double what it was previously.

-52%

cost per conversion

+39%

CTR

+99.6%

conversion rate

-8.6%

cost